Recently, TikTok informed its customers that from July 13, it will start providing them with "personalised ads'. The ads will be provided without requesting users' consent to utilize the information saved on their devices.
According to the Italian DPA, if TikTok does not review its policy changes, it reserves the right to apply restrictions.
Furthermore, there is a risk that inappropriate advertising may target young people. TikTok has had difficulties in the past in accurately determining the ages of its users.
The Irish commission serves as the primary EU regulatory body for Tik Tok and other large tech companies with regional headquarters in Ireland.
For privacy violations, companies with activities in the EU may be subject to fines of up to 4% of their global revenue.
Last update: July 12, 2o22