After current dialog boxes were in violation of EU data legislation, Google gives new choices for refusing tracking cookies from the cookie banner.
The French Data Security Regulator CNIL fined Google 150 million euros earlier this year for using ambiguous language in cookie banner.
Previously, Google allowed users to accept all cookies with a single click, but required them to reject them all by selecting from a menu of options. This inconsistency, according to the CNIL, it's against the privacy laws. The main reason is that it pushed users to accept cookies for the benefit of Google's advertising.
Users may now reject all tracking cookies in the new cookie banner
Google's new cookie banners give you three choices: "reject all," "accept all," or "multiple options". If you don't have an account, the new menu will appear on Google Search and YouTube. Also, you may change your tracking preferences in Google's data and privacy menu if you log in on your account.
''We’ve kicked off the launch in France and will be extending this experience across the rest of the European Area, the U.K. and Switzerland'' writes the Product Manager of Google, Sammit Adhya.
Most internet users find using cookies to be a confusing and stressful experience.
People should have more control over their user data if they have the option to reject or accept cookies. As Google's example demonstrates, however, this may depend on how the companies implement these alternatives.
According to the European Center for Digital Rights, 90% of users accept all cookies, while just 3% want them.
Read more: Over 500 Complaints Issued for GDPR violations on cookie banners.
Meta Platforms was fined 17 million euros for failing to protect personal data.
Source: https://blog.google/around-the-globe/google-europe/new-cookie-choices-in-europe/
Last updated: April 25, 2022
