In a few weeks, the GDPR will crawl out of infancy to take its first shaky steps of toddlerdom. One year on, what does the GDPR have to say for itself?
The Buzz
For a dry piece of data protection law, the GDPR has generated an immense amount of chatter. In 2018, GDPR had 300,000 media mentions worldwide (compared to 100,000 for Mark Zuckerberg, for example), and Google ranked its birth trendier than both Beyoncé and Kim Kardashian.
Individual action is a critical part of the GDPR’s enforcement model, so one would hope that this awareness would translate to better compliance efforts. Luckily, that seems to be the case. Individual complaints to Data Protection Authorities about GDPR violations neared 100,000 in January, leading to over 200 formal investigations. While it’s hard to say whether 100,000 is a high number or a low one, it’s certainly higher than it was before the GDPR. That’s good enough for me to tentatively say that the GDPR has made people more aware of and empowered to exercise their data privacy rights.
The Babble
On the other hand, the GDPR buzz hasn’t always led to individual enlightenment. False rumors and paranoia have led many astray. In Ireland, some schools have banned parents from taking pictures of their children at school events “because GDPR”. (Note: it’s most likely ok to take pictures of your kid and others at school events, provided you’re not using other kids’ pictures for commercial purposes.) From the corporate side, many companies are over-relying on consent as their lawful basis for processing when they probably shouldn’t, which increases the burden on both the company and the consumer.
The Teeth
From a business point of view, the GDPR has made a notable impact on data breach notification practices. During the first 8 months, over 59,000 data breach notifications were reported by organisations across the European Economic Area. The Netherlands, Germany, and UK led the EEA with about half of the total breach notifications. (When adjusted per capita, Ireland ranks second and Greece, Italy, and Romania are at the bottom.) This jump in data breach notification marks significant progress for corporate compliance and transparency with the public and the government.
The GDPR has also made a significant impact on regulatory environment across the world. 23 of the EU-28 countries have implemented the GDPR into their national laws, and countries such as the U.S. (California Consumer Privacy Act), Canada (PIPEDA), and Brazil (LGPD) have used the GDPR as a model for updating their data protection laws.
The Gums
While individual complaints and data breach reporting have increased, Data Protection Authorities (DPAs) have gotten off to a slow start in terms of fines and penalties. To date, DPAs have issued €56 million in fines for over 200,000 cases, which feels substantial until you realise that almost all of it comes from a single instance. (French DPA CNIL fined Google €50 million in January.)
Finally, despite the general positive outlook, the fact remains that over 50% of regulated organisations are still not GDPR compliant. In fairness, the GDPR imposes many changes to businesses’ operational and technical infrastructure. But at the same time, citizens and DPAs are mobilising enforcement process at an unprecedented pace, so organisations would do well to kick their compliance programmes in gear.
How Sovy Can Help
The Sovy GDPR Privacy Essentials provides you with the tools you need to help your SME get compliant and stay compliant with the GDPR. Choose a package to suit you, or upgrade today to access all of our tools.
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